Analisis Kepuasan Nasabah Terhadap Layanan Mobile Banking: Studi Kasus BSI Kota Bandar Lampung

  • Ulfa Lutfiani Universitas Muhammadiyah Lampung
  • Nina Ramadhani Wulandari Universitas Muhammadiyah Lampung
  • Ruslaini Universitas Muhammadiyah Lampung
  • Ulil Albab Universitas Muhammadiyah Lampung
Keywords: Customer Satisfaction; Mobile Banking Services; Technology

Abstract

This research aims to examine the influence of mobile banking service variables (Y) on customer satisfaction variables (X). The results of this study indicate that mobile banking services have an impact on customer satisfaction and can enhance customer satisfaction. Proven by the results of the correlation coefficient test or the r test through the model summary table, the r value obtained is 0.853, with a correlation value of 72.8% indicating the influence of the mobile banking service variable (Y) on customer satisfaction (X), and 27.2% influenced by other variables not explained in this study. It can be concluded that mobile banking services have a significant impact on customer satisfaction and enhance the satisfaction of customers of BSI

 

 

 

 

 

References

Diva, I., Ashal, F. F., & Ridha, I. R. (2022). Pengaruh Kualitas Layanan Mobile Banking Terhadapp Kepuasan Nasabah Bank Aceh Syariah di Kecamatan Kuta Alam. Journal of Sharia Economics, 3(2), 198–214. https://doi.org/10.22373/jose.v3i2.2080
Gusmar, M. K., Maulina, I., & Mukhtasar, M. (2023). Analysis Of The Influence Of Mobile Banking Service Quality On The Level Of Costumer Satisfaction At PT. Bank Sumut Katasamo Syariah Branch Office. At-Tijarah: Jurnal Penelitian Keuangan Dan Perbankan Syariah, 5(1), 22–39. https://doi.org/10.52490/attijarah.v5i1.1634
Ismulyaty, S., & Roni, M. (2022). Pengaruh Kualitas Layanan Kepuasan Pengguna Internet Banking Terhadap Loyalitas Nasabah Bank Syariah Indonesia (BSI Kalirejo) The Effect Of Service Quality and Internet Banking User Satisfaction On Loyality Of Banj Syariah Indonesia (BSI Kalirejo). In Jendral Sudirman No. 50 Kaliwungu (Vol. 35142).
Khumaini, S., Fahrudin, F., & Samsuri, S. (2022). Pengaruh Fasilitas Layanan Internet Banking Dan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia Kantor Cabang Tangerang. Al Maal: Journal of Islamic Economics and Banking, 3(2), 143. https://doi.org/10.31000/almaal.v3i2.5403
Makmuriyah & Vanni. (2020). analisis faktor-faktor yang mempengaruhi kepuasan nasabah dalam menggunakan layanan mobile banking (Studi Kasus Pada Nasabah Bank Syariah Mandiri di Kota Semarang).
Mufrodi, A. (2021). Faktor-Faktor yang Mempengaruhi Minat Menggunakan Fasilitas Layanan Mobile Banking Pada Nasabah Bank Syariah Mandiri KCP Klampis di Surabaya. http://journal.um-surabaya.ac.id/index.php/Mas/index
Mukhtisar. (2021). Pengaruh Efisiensi, Keamanan dan Kemudahan Terhadap Minat Nasabah Bertransaksi menggunakanMobile Banking (Studi pada Nasabah Bank Syariah Mandiri Ulee Kareng Banda Aceh). Jibhiz Global Journal Of Islamic Banking and Finance, 3.
Mundir, A., & Lilik Nur Hayati. (2021). Pengaruh Layanan Mobile Banking Terhadap Kepuasan Nasabah di BRI Syari’ah KCP Malang Pandaan Kabupaten Pasuruan. Malia (Terakreditasi), 12(2), 243–256. https://doi.org/10.35891/ml.v12i2.2668
Sihotang, L., & Hudi, I. (2023). Penerapan m-banking dalam meningkatkan jasa, layanan perbankan di bank rakyat indonesia kantor cabang pekanbaru sudirman. In Jurnal Akuntansi Aktiva (Vol. 4, Issue 2).
Susanti, S., Fasa, M. I., Suharto, S., & Fachri, A. (2021). analisis kualitas layanan mobile banking dan pengaruhnya terhadap kepuasan nasabah. IJAB Indonesian Journal of Accounting and Business, 3(1), 13–27. https://doi.org/10.33019/ijab.v3i1.5
Yunita Aritonang, R., Noer Afifah, I., dan Keuangan, P., & Negeri Medan, P. (2021). Analisis Kepuasan Nasabah Terhadap Layanan M-banking Pada PT Bank Sumut KC Kisaran.
Abdurrofi, Fida, Ulil Albab, Mawardi Mawardi, and Sri Choiriyati. “Utilization of Digital Marketing by Sharia Economics Students at UIN Raden Intan in Online Business.” ProBusiness: Management Journal 14, no. 4 (2023).
Agustiara, Seli, Ulil Albab, and Mawardi Mawardi. “Creative Economic Development As An Attraction Of The Natar Hot Springs.” Innovative: Journal Of Social Science Research 3, no. 4 (2023): 3569-3577.
Amorcha, Videa Dinda, Ulil Albab, Nina Ramadhani Wulandari, Abizar Abizar, and Muhammad Rizkal Fajri. “Implementasi Akad Gadai Sawah Perspektif Ekonomi Syariah (Studi Desa Durian Kebupaten Pesawaran).” Innovative: Journal Of Social Science Research 3, no. 6 (2023): 4834-4842.
Febriansyah, Rezki, Ulil Albab, and Sri Choiriyati. “Digital Marketing Strategy PT. Dewangga Travindo (Hajj and Umrah Agent).” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 3 (2024): 1718-1726.
Ningtyas, Dyah Ayu, Ulil Albab, and Nina Ramadhani Wulandari. “Tinjauan Hukum Islam Terhadap Prkatik Gadai Emas di Bank Syariah Indonesia Cabang Lampung Tengah.” Al-Mizan: Jurnal Hukum dan Ekonomi Islam 8, no. 1 (2024): 18-32.
Nugroho, Anggi Septia, and Ulil Albab. “The Impact of Economics Education on The Frugal Lifestyle Attitude of 12th-Grade Students.” Ideguru: Jurnal Karya Ilmiah Guru 9, no. 1 (2024): 141-146.
Reka, Novia, Ulil Albab, and Sofyan Harahap. “tinjauan transaksi produk di bank sampah sejahtera kemiling perspektif ekonomi islam.” El-Mujtama: Jurnal Pengabdian Masyarakat 4, no. 2 (2024): 1240-1249.
Ulfa, Fatonah, Ulil Albab, and Mawardi Mawardi. “public understanding of the wadi’ah agreement and the decision to save at indonesian sharia bank.” Jurnal Widya Balina 8, no. 02 (2023).



Diva, I., Ashal, F. F., & Ridha, I. R. (2022). Pengaruh Kualitas Layanan Mobile Banking Terhadapp Kepuasan Nasabah Bank Aceh Syariah di Kecamatan Kuta Alam. Journal of Sharia Economics, 3(2), 198–214. https://doi.org/10.22373/jose.v3i2.2080
Gusmar, M. K., Maulina, I., & Mukhtasar, M. (2023). Analysis Of The Influence Of Mobile Banking Service Quality On The Level Of Costumer Satisfaction At PT. Bank Sumut Katasamo Syariah Branch Office. At-Tijarah: Jurnal Penelitian Keuangan Dan Perbankan Syariah, 5(1), 22–39. https://doi.org/10.52490/attijarah.v5i1.1634
Ismulyaty, S., & Roni, M. (2022). Pengaruh Kualitas Layanan Kepuasan Pengguna Internet Banking Terhadap Loyalitas Nasabah Bank Syariah Indonesia (BSI Kalirejo) The Effect Of Service Quality and Internet Banking User Satisfaction On Loyality Of Banj Syariah Indonesia (BSI Kalirejo). In Jendral Sudirman No. 50 Kaliwungu (Vol. 35142).
Khumaini, S., Fahrudin, F., & Samsuri, S. (2022). Pengaruh Fasilitas Layanan Internet Banking Dan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia Kantor Cabang Tangerang. Al Maal: Journal of Islamic Economics and Banking, 3(2), 143. https://doi.org/10.31000/almaal.v3i2.5403
Makmuriyah & Vanni. (2020). analisis faktor-faktor yang mempengaruhi kepuasan nasabah dalam menggunakan layanan mobile banking (Studi Kasus Pada Nasabah Bank Syariah Mandiri di Kota Semarang).
Mufrodi, A. (2021). Faktor-Faktor yang Mempengaruhi Minat Menggunakan Fasilitas Layanan Mobile Banking Pada Nasabah Bank Syariah Mandiri KCP Klampis di Surabaya. http://journal.um-surabaya.ac.id/index.php/Mas/index
Mukhtisar. (2021). Pengaruh Efisiensi, Keamanan dan Kemudahan Terhadap Minat Nasabah Bertransaksi menggunakanMobile Banking (Studi pada Nasabah Bank Syariah Mandiri Ulee Kareng Banda Aceh). Jibhiz Global Journal Of Islamic Banking and Finance, 3.
Mundir, A., & Lilik Nur Hayati. (2021). Pengaruh Layanan Mobile Banking Terhadap Kepuasan Nasabah di BRI Syari’ah KCP Malang Pandaan Kabupaten Pasuruan. Malia (Terakreditasi), 12(2), 243–256. https://doi.org/10.35891/ml.v12i2.2668
Sihotang, L., & Hudi, I. (2023). Penerapan m-banking dalam meningkatkan jasa, layanan perbankan di bank rakyat indonesia kantor cabang pekanbaru sudirman. In Jurnal Akuntansi Aktiva (Vol. 4, Issue 2).
Susanti, S., Fasa, M. I., Suharto, S., & Fachri, A. (2021). analisis kualitas layanan mobile banking dan pengaruhnya terhadap kepuasan nasabah. IJAB Indonesian Journal of Accounting and Business, 3(1), 13–27. https://doi.org/10.33019/ijab.v3i1.5
Yunita Aritonang, R., Noer Afifah, I., dan Keuangan, P., & Negeri Medan, P. (2021). Analisis Kepuasan Nasabah Terhadap Layanan M-banking Pada PT Bank Sumut KC Kisaran.
Abdurrofi, Fida, Ulil Albab, Mawardi Mawardi, and Sri Choiriyati. “Utilization of Digital Marketing by Sharia Economics Students at UIN Raden Intan in Online Business.” ProBusiness: Management Journal 14, no. 4 (2023).
Agustiara, Seli, Ulil Albab, and Mawardi Mawardi. “Creative Economic Development As An Attraction Of The Natar Hot Springs.” Innovative: Journal Of Social Science Research 3, no. 4 (2023): 3569-3577.
Amorcha, Videa Dinda, Ulil Albab, Nina Ramadhani Wulandari, Abizar Abizar, and Muhammad Rizkal Fajri. “Implementasi Akad Gadai Sawah Perspektif Ekonomi Syariah (Studi Desa Durian Kebupaten Pesawaran).” Innovative: Journal Of Social Science Research 3, no. 6 (2023): 4834-4842.
Febriansyah, Rezki, Ulil Albab, and Sri Choiriyati. “Digital Marketing Strategy PT. Dewangga Travindo (Hajj and Umrah Agent).” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 3 (2024): 1718-1726.
Ningtyas, Dyah Ayu, Ulil Albab, and Nina Ramadhani Wulandari. “Tinjauan Hukum Islam Terhadap Prkatik Gadai Emas di Bank Syariah Indonesia Cabang Lampung Tengah.” Al-Mizan: Jurnal Hukum dan Ekonomi Islam 8, no. 1 (2024): 18-32.
Nugroho, Anggi Septia, and Ulil Albab. “The Impact of Economics Education on The Frugal Lifestyle Attitude of 12th-Grade Students.” Ideguru: Jurnal Karya Ilmiah Guru 9, no. 1 (2024): 141-146.
Reka, Novia, Ulil Albab, and Sofyan Harahap. “tinjauan transaksi produk di bank sampah sejahtera kemiling perspektif ekonomi islam.” El-Mujtama: Jurnal Pengabdian Masyarakat 4, no. 2 (2024): 1240-1249.
Ulfa, Fatonah, Ulil Albab, and Mawardi Mawardi. “public understanding of the wadi’ah agreement and the decision to save at indonesian sharia bank.” Jurnal Widya Balina 8, no. 02 (2023).


Diva, I., Ashal, F. F., & Ridha, I. R. (2022). Pengaruh Kualitas Layanan Mobile Banking Terhadapp Kepuasan Nasabah Bank Aceh Syariah di Kecamatan Kuta Alam. Journal of Sharia Economics, 3(2), 198–214. https://doi.org/10.22373/jose.v3i2.2080

Gusmar, M. K., Maulina, I., & Mukhtasar, M. (2023). Analysis Of The Influence Of Mobile Banking Service Quality On The Level Of Costumer Satisfaction At PT. Bank Sumut Katasamo Syariah Branch Office. At-Tijarah: Jurnal Penelitian Keuangan Dan Perbankan Syariah, 5(1), 22–39. https://doi.org/10.52490/attijarah.v5i1.1634

Ismulyaty, S., & Roni, M. (2022). Pengaruh Kualitas Layanan Kepuasan Pengguna Internet Banking Terhadap Loyalitas Nasabah Bank Syariah Indonesia (BSI Kalirejo) The Effect Of Service Quality and Internet Banking User Satisfaction On Loyality Of Banj Syariah Indonesia (BSI Kalirejo). In Jendral Sudirman No. 50 Kaliwungu (Vol. 35142).

Khumaini, S., Fahrudin, F., & Samsuri, S. (2022). Pengaruh Fasilitas Layanan Internet Banking Dan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia Kantor Cabang Tangerang. Al Maal: Journal of Islamic Economics and Banking, 3(2), 143. https://doi.org/10.31000/almaal.v3i2.5403

Makmuriyah & Vanni. (2020). analisis faktor-faktor yang mempengaruhi kepuasan nasabah dalam menggunakan layanan mobile banking (Studi Kasus Pada Nasabah Bank Syariah Mandiri di Kota Semarang).

Mufrodi, A. (2021). Faktor-Faktor yang Mempengaruhi Minat Menggunakan Fasilitas Layanan Mobile Banking Pada Nasabah Bank Syariah Mandiri KCP Klampis di Surabaya. http://journal.um-surabaya.ac.id/index.php/Mas/index
Mukhtisar. (2021). Pengaruh Efisiensi, Keamanan dan Kemudahan Terhadap Minat Nasabah Bertransaksi menggunakanMobile Banking (Studi pada Nasabah Bank Syariah Mandiri Ulee Kareng Banda Aceh). Jibhiz Global Journal Of Islamic Banking and Finance, 3.
Mundir, A., & Lilik Nur Hayati. (2021). Pengaruh Layanan Mobile Banking Terhadap Kepuasan Nasabah di BRI Syari’ah KCP Malang Pandaan Kabupaten Pasuruan. Malia (Terakreditasi), 12(2), 243–256. https://doi.org/10.35891/ml.v12i2.2668
Sihotang, L., & Hudi, I. (2023). Penerapan m-banking dalam meningkatkan jasa, layanan perbankan di bank rakyat indonesia kantor cabang pekanbaru sudirman. In Jurnal Akuntansi Aktiva (Vol. 4, Issue 2).
Susanti, S., Fasa, M. I., Suharto, S., & Fachri, A. (2021). analisis kualitas layanan mobile banking dan pengaruhnya terhadap kepuasan nasabah. IJAB Indonesian Journal of Accounting and Business, 3(1), 13–27. https://doi.org/10.33019/ijab.v3i1.5
Yunita Aritonang, R., Noer Afifah, I., dan Keuangan, P., & Negeri Medan, P. (2021). Analisis Kepuasan Nasabah Terhadap Layanan M-banking Pada PT Bank Sumut KC Kisaran.
Abdurrofi, Fida, Ulil Albab, Mawardi Mawardi, and Sri Choiriyati. “Utilization of Digital Marketing by Sharia Economics Students at UIN Raden Intan in Online Business.” ProBusiness: Management Journal 14, no. 4 (2023).
Agustiara, Seli, Ulil Albab, and Mawardi Mawardi. “Creative Economic Development As An Attraction Of The Natar Hot Springs.” Innovative: Journal Of Social Science Research 3, no. 4 (2023): 3569-3577.
Amorcha, Videa Dinda, Ulil Albab, Nina Ramadhani Wulandari, Abizar Abizar, and Muhammad Rizkal Fajri. “Implementasi Akad Gadai Sawah Perspektif Ekonomi Syariah (Studi Desa Durian Kebupaten Pesawaran).” Innovative: Journal Of Social Science Research 3, no. 6 (2023): 4834-4842.
Febriansyah, Rezki, Ulil Albab, and Sri Choiriyati. “Digital Marketing Strategy PT. Dewangga Travindo (Hajj and Umrah Agent).” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 3 (2024): 1718-1726.
Ningtyas, Dyah Ayu, Ulil Albab, and Nina Ramadhani Wulandari. “Tinjauan Hukum Islam Terhadap Prkatik Gadai Emas di Bank Syariah Indonesia Cabang Lampung Tengah.” Al-Mizan: Jurnal Hukum dan Ekonomi Islam 8, no. 1 (2024): 18-32.
Nugroho, Anggi Septia, and Ulil Albab. “The Impact of Economics Education on The Frugal Lifestyle Attitude of 12th-Grade Students.” Ideguru: Jurnal Karya Ilmiah Guru 9, no. 1 (2024): 141-146.
Reka, Novia, Ulil Albab, and Sofyan Harahap. “tinjauan transaksi produk di bank sampah sejahtera kemiling perspektif ekonomi islam.” El-Mujtama: Jurnal Pengabdian Masyarakat 4, no. 2 (2024): 1240-1249.
Ulfa, Fatonah, Ulil Albab, and Mawardi Mawardi. “public understanding of the wadi’ah agreement and the decision to save at indonesian sharia bank.” Jurnal Widya Balina 8, no. 02 (2023
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Published
2024-10-31
How to Cite
Ulfa Lutfiani, Nina Ramadhani Wulandari, Ruslaini, & Ulil Albab. (2024). Analisis Kepuasan Nasabah Terhadap Layanan Mobile Banking: Studi Kasus BSI Kota Bandar Lampung. Jurnal Ekonomi Syariah Pelita Bangsa, 9(02), 460-468. https://doi.org/10.37366/jespb.v9i02.1923
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